I know you install lights too
If you ever need any tools to support your installations, take a look at what I've built for our company for ideas.
Stetson Ramey
Holiday lighting company operator + workflow/software builder
Built for Augie · Holiday Lighting Management
I run a 'Tis the Season Holiday Lighting and I build the systems and automations for serious operators.
In the off season, I help companies like Holiday Lighting Management with fast websites and ecommerce stores, ad landing pages, automations, integrations, Airtable, database cleanup, quoting, billing, renewals, and routing.
I've built real systems that work in real companies and save operators hours of time
900–1,000
’Tis the Season customers served each holiday season with a lean team (3 owners + seasonal installers)
94%
’Tis the Season year-over-year customer return rate
220
new ’Tis the Season customers sold in our biggest new-sales season
Low-pressure, and happy to help.
Grab 30 minutes on my calendar and bring the thing that’s annoying you — the store, a workflow, whatever. No pitch required — I’ll help you think through it for free.
Custom built for your business and your processes
These examples come from working systems inside our holiday lighting company. Your business could be very different, but the point is not to force a specific software stack — it is to make seasonal workflows faster, cleaner, and easier to manage.
Different tools are fine:
the demos use Airtable, Stripe, TextMagic, CompanyCam, Spoke Dispatch, Google Maps, and custom
handlers. If you use something else, the workflows can usually adapt.
Things I can build for your business
Websites, workflows, cleanup, and the weird glue between the tools your team already uses.
Rocket-fast, SEO-friendly websites & ecommerce
Clean, modern sites and stores that load quickly, explain the offer clearly, and make it easy for customers to order or request a quote — including WooCommerce/Shopify fixes or rebuilds.
See our website: tistheseasonkc.com
Landing pages for ads
Focused pages for Google, Facebook, seasonal promos, recruiting, or service-area campaigns where the only job is conversion or if you want to A/B test ads for optimizing conversion.
Automations
Make the tools you already use talk to each other, remove copy/paste work, make life easier for office staff or field techs, and keep customer follow-up from falling through cracks.
Custom integrations
Connect forms, CRMs, payment systems, texting tools, maps, dispatch, internal dashboards, and other business-critical systems.
Database cleanup
Untangle messy Airtable, Sheets, CRM exports, duplicate customers, stale statuses, and data that nobody trusts anymore.
Airtable deep dives
Audits, rebuilds, automations, interfaces, extensions, scripts, and operator-friendly systems your team can actually use.
Examples of Workflows I've Built for Our Business
Quote
turn form submissions into priced, visual quotes
Bill
create Stripe payment links and sync customer records
Renew
reactivate existing customers by text each season
Route
group paid customers by area and dispatch crews
Short videos will show what is possible. The services above are what you can actually hire me to help with.
Website lead → roofline markup → personalized quote email
A new lead flows into Airtable, we review the house on Google Maps, roofline footage is entered, marked-up photos are attached, and a custom handler sends the customer a personalized quote email.
- Contact form to Airtable
- Linear-foot pricing input
- Personalized email with pricing/photos
- Out-of-service-area response when needed
Accepted quote → Stripe, TextMagic, CompanyCam, and payment link
When a customer moves forward, the workflow creates the customer in Stripe, TextMagic, and CompanyCam, uploads the marked roofline photo, creates the payment link, and makes it easy to text the invoice (we use another automation for 1-click texting not shown).
- Stripe customer/payment setup
- TextMagic customer creation
- CompanyCam project/customer creation
- Payment link ready to text
Annual renewal texts, forms, Stripe checkout, and paid status sync
Existing customers receive a text with a link to a renewal form. Their Airtable record updates, yearly payment page link is created, Stripe checkout is generated dynamically, and payment status syncs back automatically.
- Returning customer text campaign (not shown in demo)
- Renewal form updates customer record
- Yearly service line items generated
- Dynamic Stripe checkout
- Paid status synced back to Airtable
Paid customers → area-based routes → crew dispatch
Customers who are "yes" for the year are organized with a custom Airtable extension, routed through Spoke Dispatch, and pushed to the field team's Spoke apps so installers have routes on their phones.
- Customers grouped by area
- Custom Airtable routing extension
- Spoke Dispatch route building and optimization
- Routes pushed to install/service team mobile apps
The stack shown in the demos
Specificity matters, so I’m naming the tools. These are examples from my current operating stack, not requirements.
Wanna chat what automations you can build?
If improving your site, quote intake, customer follow-up, billing, or routing would be useful, grab 30 minutes, email me, or text me. If it lives between your website, your CRM, your spreadsheet, and your team’s daily process, I can probably help.